Decoding the Fintech Jungle: How to Identify Your Ideal Customers

The fintech sector is a jungle. Dense, dynamic, and teeming with diverse species (of companies, that is). For those selling into this space, finding your ideal customers can feel like an impossible expedition.

Traditional sales tactics often get lost in the undergrowth. Cold calls go unanswered. Generic emails disappear into the abyss. You need a machete to cut through the noise and a compass to guide your way.

Enter TwentyFold. This AI-powered platform acts as both your machete and compass, providing the tools and intelligence to navigate the fintech jungle and pinpoint your perfect-fit customers, streamlining your fintech customer acquisition process.

More Than Just a Database TwentyFold goes beyond basic contact lists and surface-level data. It provides a comprehensive understanding of the fintech ecosystem:

• In-depth Company Profiles: Explore detailed profiles of over 65,000 fintech companies and 168,000 people globally. Understand their business models, funding history, products and services, technology sector, key personnel, and more.
• Unveiling Hidden Connections: The platform's knowledge graph maps the intricate relationships between companies, investors, and individuals. Discover potential partnerships, collaborations, and customer relationships you might otherwise miss.
• Precision Targeting: Identify your ideal customers with advanced search and filtering capabilities. Narrow down your search by specific criteria like markets served, enabling technology, funding stage, and geographic location.

Finding Your Way Through the Foliage Let's look at how TwentyFold can help you navigate this complex ecosystem:

Scenario 1: A Compliance Software Provider: Imagine you offer KYC/AML solutions. With TwentyFold, you can identify fintechs operating in specific regulatory jurisdictions, filter by those who have recently raised funding (indicating potential scaling and increased compliance needs), and understand their existing compliance infrastructure.

Scenario 2: A Payment Processing Company: You're entering a new market and need to understand the competitive landscape. TwentyFold allows you to analyze your competitors, identify potential areas for differentiation, and discover underserved niches within the payments space.

Beyond Customer Identification

TwentyFold equips you with more than just customer data:

• Stay Informed: Track industry trends, funding announcements, and emerging technologies to anticipate market shifts and identify new opportunities.
• Understand Your Competition: Monitor your competitors' activities, partnerships, and funding to stay ahead.
• Forge Strategic Alliances: Identify potential collaborators and integration partners to expand your reach and enhance your offerings.

Mapping Your Route to Success By providing a comprehensive view of the fintech ecosystem, TwentyFold empowers you to make informed decisions, develop targeted sales strategies, and ultimately, achieve your growth goals.

Ready to explore the jungle? Request a demo today and discover how TwentyFold can guide you to success in the fintech world.